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Donor Spotlight

ATB – March 2021

ATB Financial wants to improve mental health supports for Albertans
New Greater Good strategy aims to create positive social impact

As a multi-year sponsor of Distress Centre’s Volunteer program, ATB Financial is taking additional steps to create meaningful change when it comes to the well-being of Albertans.

ATB’s partnership with DC supports the recruitment, training and support of over 240 volunteers who provide crisis and mental health support to thousands of individuals in our community.

This month ATB is collaborating with Distress Centre and other community and mental health organizations to improve the help available for Albertans who are struggling.

“For many Albertans, the pandemic and economic challenges have increased the need for mental health support,” said Curtis Stange, President and CEO of ATB Financial. “It has also highlighted the unique ways that ATB can contribute beyond banking to help uplift the well-being of Albertans.”

With the global pandemic taking a toll on the lives and livelihoods of Albertans, ATB decided to focus its first Greater Good efforts on mental health and is dedicated to contributing one per cent of its net profit to make a difference in the lives of Albertans.

Starting March 1, ATB Up, the first Greater Good initiative, will engage Albertans in 10 days of challenges they can do from home. The challenges are designed to be simple, uplifting and inclusive, with the goal of raising up to $50,000 for mental health support in Alberta. Participants complete the challenges and post to social media with the campaign hashtag #ATBUp.

Distress Centre is proud to be supporting ATB and their Greater Good initiative.

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